"The Select Book Club had its offices in a courtyard near St. Paul's Cathedral. [...] On the sunlit side of the court a small bay window was dressed with the Select Book Club choices arranged with carefully contrived casualness against a draped backcloth of purple velvet. The Club had been carefully named. Select Books catered for that class of reader which likes a good story without caring much who writes it, prefers to be spared the tedium of personal choice, and believes that a bookcase of volumes equal in size and bound in exactly the same colour gives tone to any room. Select Books preferred virtue to be rewarded and vice suitably punished. They eschewed salacity, avoided controversy and took no risks with unestablished writers. Not surprisingly they often had to look far back in the publishers' lists to produce a current choice."
From Cover Her Face by P.D. James.