W.H. Smith has joined forces with Marie Curie to launch The Big Readcycle, whereby until the 28th of August you can drop off books you've read and loved and would like to pass on at collection points within Smith's stores, or Marie Curie shops, of course. In return for your donation you'll be given a voucher for 25% off books at W.H. Smith, and all donated books will be sold in Marie Curie shops to benefit that charity and further the very important work that it does.
You can find your nearest branch of Smith's by searching here and you can search for local Marie Curie shops here. The aim is to have 30,000 books donated over the next four weeks, so I'm filling a couple of bags to drop off later today. If you can do the same and want to spread the word on Twitter, use the hashtag #readcycle or link to @WHSmith and @MarieCurieUK; the latter is also on Facebook.
Later: I've delivered my load of books, and now would like to point you in the direction of some cake-related fundraising!