My Photo

2023

2022

2021

2020

2019

2018

2017

2015

2014

2013

2012

2011

Cornflower book group

« Winners | Main | The Secret Intensity of Everyday Life »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Dark Puss

Karen, since you are now closely involved with the world of publishing (in fiction anyway), can you explain why the normal "Bloomsbury" imprint (or indeed anyone elses) needs to be extended in the way you describe above? In the "good old days" (I know well that they were not of course), major publishers just published "books". Some were new authors, some were old, some books were fiction, some were not - Penguin springs to my mind here. What is the motivation for this desire for fragmentation? If I wouldn't buy a book under the Bloomsbury" banner, why would I buy it under the "Bloomsbury Circus" one?

Your curious cat.

Cornflower

I'm not an expert but as I understand it the reasons for a publisher to set up an imprint would include venturing into a new area - children's books, say, if they didn't already publish them, or popular fiction if they had previously offered only literary - or more easily 'branding' a given type of their book so that both booksellers and readers would be better able to identify certain 'classes' of work.
For example, Penguin have the P. Classics imprint, and they used to have the Pelican imprint under which they brought out educational works; there's also Puffin Books from that stable. Of course they have been around for a while, but those names alone tell you the reader a lot about what to expect from inside the covers.
Likewise, Orion have recently set up an imprint called Indigo as part of their children's publishing division and its books are for young adults or have subject matter that makes them less suitable for younger readers. Again, these distinctions, once people are aware of them, allow for more informed choice.
Bloomsbury have said that B. Circus will publish 'unashamedly literary' fiction, and some of their list will be 'surprising'. Having this imprint not only allows them to group like with like so that readers will get a strong feel for the type of book which bears this new name, but in addition it allows growth with focus as they can publish more books per month targeted towards a distinct readership rather than one big amorphous one.

Mr Cornflower

Everything is relative, even suffering. I'll take bad contraltos over bad counter tenors any day.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Blackwell's

Please note

  • Sidebar book cover thumbnail pictures are affiliate links to Amazon, and the storefront links to Blackwell's and The Book Depository are also affiliated; should you purchase a book directly through those links, I will receive a small commission. Older posts may also contain affiliate links to one of those bookshops. I am not paid to produce content and all opinions are my own.

A request

  • If you wish to use any original images or content from this site, please contact me.

The Book Depository

  • Free Delivery on all Books at the Book Depository

Cornflower Book Group: read

2010

2009

Statcounter 2

  • Statcounter 2